This is a worrying statistic, as these businesses are not seeing the return on investment that they were expecting. The real reason behind this is due to incorrect or insufficiant tracking.
If your a no seing the data, then youre unable to scale. In fact most businesses are unaware of this, and presume it’s being done properly.
If you don’t see the data, you can’t grow. In reality, most firms are completely unaware of it and assume it is being handled appropriately.